Master Facebook Ads in Easy Steps ​

Facebook ads have three major sections:

  1. Ad Center

Used for boosting posts.

  • Simple ads
  • Basic publicity
  • Limited targeting
  1. Ads Manager

Used for professional advertising with full control.

  • Advanced targeting
  • Detailed budgeting
  • Multiple objectives
  • Proper analytics
  1. Business Manager

Used to manage multiple ad accounts, pages, pixels, and team members.

Steps to Create an Ad in Ads Manager

  1. Open Facebook
  • Open your browser
  • Go to facebook.com
  • Login to your account
  1. Connect Instagram & WhatsApp
  • Go to Settings
  • Open Linked Accounts
  • Connect Instagram and WhatsApp to Facebook
  1. Open Ads Manager
  • Click on Ads Manager
  • Accept the terms
  • Click Done
  1. Understand the Structure

Ads Manager has 3 levels:

  1. a) Campaign – WHY you are running the ad

Objective: Awareness, Traffic, Leads, etc.

  1. b) Ad Set – WHERE and WHOM you will target

Includes:

  • Target audience
  • Interests & demographics
  • Placement
  • Schedule & budget
  1. c) Ad – WHAT you will show

Includes:

  • Images / Videos
  • Primary text
  • Headline
  • CTA (Call to Action)
  1. Start Creating Your Ad
  • Click Create
  • Choose an objective:
    • Awareness
    • Traffic
    • Leads
  • Select Traffic
  • Click Continue
  • Choose Manual settings
  • Click Continue
  1. Campaign Setup
  • Enter Campaign Name
  • Click Next
  1. Ad Set Setup
  • Enter Ad Set Name
  • Choose the destination:
    • Website
    • WhatsApp
    • Instagram
    • Call
  • Select Website
  1. Optimization & Budget
  • Choose Maximum Number of Clicks
  • Select Daily Budget and enter the amount
  • Choose Start Date and End Date
  1. Audience Targeting
  • Click Audience Control
  • Select India, Odisha, or specific radius in km
  • Switch to Original Audience
  • Choose Age Range
  • Select Gender → All
  • Add Targeting Options (demographics, interests, behaviors)
  1. Placement
  • Click Edit Placement
  • Choose Manual or Advantage+ Placements
  1. Create Your Ad
  • Add Media → Upload image or video
  • Click Next
  • Add:
    • Primary Text
    • Headline
    • Description
  • Select Call to Action (Sign Up, Call Now, Learn More, etc.)
  1. Publish
  • Click Next
  • Click Publish